{"id":30017,"date":"2025-03-19T12:39:58","date_gmt":"2025-03-19T12:39:58","guid":{"rendered":"https:\/\/gbccroatia.org\/30013\/"},"modified":"2025-03-19T13:56:01","modified_gmt":"2025-03-19T13:56:01","slug":"30013","status":"publish","type":"post","link":"https:\/\/gbccroatia.org\/en\/30013\/","title":{"rendered":"GBC Croatia na RE:D konferenciji:  ESG kriteriji postaju klju\u010dni alat za integraciju odr\u017eivosti u poslovne strategije"},"content":{"rendered":"<p><a href=\"https:\/\/gbccroatia.org\/en\/\"><strong>GBC Croatia<\/strong><\/a> sudjelovao je na ovogodi\u0161njoj <strong><a href=\"https:\/\/theredconference.com\/\">RE:D konferenciji<\/a><\/strong>, jednom od vode\u0107ih regionalnih doga\u0111aja posve\u0107enih tr\u017ei\u0161tu nekretnina, odr\u017eanoj od 18. do 20. o\u017eujka 2025. u Hilton Conference &amp; Event Centru u Zagrebu<span class=\"whitespace-nowrap\">.<\/span> U sklopu panela <strong>&#8220;Od uskla\u0111enosti do utjecaja \u2013 evoluiraju\u0107a uloga ESG-a u nekretninama&#8221;<\/strong>,<strong> Dean Smolar, izvr\u0161ni direktor GBC Croatia<\/strong>, dao je sveobuhvatan pregled razvoja zelene gradnje u posljednjih 15 godina te klju\u010dnih izazova koji nas o\u010dekuju u nadolaze\u0107em razdoblju.<\/p>\n<p>Istaknuo je kako je sektor graditeljstva pro\u0161ao zna\u010dajnu transformaciju \u2013 od prvih niskoenergetskih ku\u0107a i pasivnih zgrada do dana\u0161njeg holisti\u010dkog pristupa gradnji, koji uklju\u010duje ne samo energetsku u\u010dinkovitost, ve\u0107 i utjecaj zgrada na okoli\u0161 tijekom cijelog njihovog \u017eivotnog ciklusa. Pritom je naglasio va\u017enost integracije ESG kriterija u poslovne strategije, \u0161to postaje sve zna\u010dajnije me\u0111u investitorima i ostalim tr\u017ei\u0161nim dionicima. Osvrnuo se na nadolaze\u0107u regulativu vezanu uz zgrade s nultom emisijom (ZEB), koja \u0107e do 2028. godine postati obvezna za sve nove zgrade u vlasni\u0161tvu javnih tijela , a od 1. sije\u010dnja 2030. godine to \u0107e vrijediti za sve nove zgrade.<\/p>\n<p>Dosad su se odr\u017eivi standardi primarno bavili energetskom u\u010dinkovito\u0161\u0107u u fazi operativnog kori\u0161tenja zgrada, smanjuju\u0107i emisije CO\u2082 povezane s potro\u0161njom energije. Me\u0111utim, nove europski i nacionalni regulatorni okvir donosi \u0161iru perspektivu, fokusiraju\u0107i se na cjelokupni \u017eivotni ciklus zgrada, uklju\u010duju\u0107i utjecaj gra\u0111evinskih materijala, gradnje, kori\u0161tenja i obnove, sve do kraja \u017eivotnog vijeka objekta.<\/p>\n<p class=\"my-0\">Smolar se tako\u0111er dotaknuo <strong><a href=\"https:\/\/gbccroatia.org\/en\/the-dgnb-system-in-croatia-and-worldwide\/\">DGNB sustava<\/a><\/strong> koji predstavlja jedan od vode\u0107ih globalnih sustava za ocjenu odr\u017eivosti izgra\u0111enog okoli\u0161a zbog svog holisti\u010dkog pristupa koji ravnopravno uklju\u010duje ekolo\u0161ke, dru\u0161tvene i ekonomske aspekte. DGNB sustav uskla\u0111en je s europskim regulatornim okvirom te se pokazao kao optimalan alat za vrednovanje i optimizaciju odr\u017eivosti zgrada i urbanih podru\u010dja<span class=\"whitespace-nowrap\">. <\/span>Posebnost DGNB sustava le\u017ei upravo u njegovoj sveobuhvatnoj procjeni \u017eivotnog ciklusa zgrada (Life Cycle Assessment &#8211; LCA), koja obuhva\u0107a faze planiranja, izgradnje, kori\u0161tenja i ru\u0161enja objekta, kao i procjeni tro\u0161kova \u017eivotnog ciklusa (Life Cycle Cost &#8211; LCC). Tako\u0111er, uskla\u0111en je s europskom<strong>\u00a0<a href=\"https:\/\/finance.ec.europa.eu\/sustainable-finance\/tools-and-standards\/eu-taxonomy-sustainable-activities_en\">Uredbom o taksonomiji<\/a><\/strong> kao i cijelim eurospkih regulatornim okvirom te u odnosu na druge svjetske sustave certificiranja ne zahtijeva uskla\u0111ivanje dokumentacije za europsko tr\u017ei\u0161te.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GBC Croatia sudjelovao je na ovogodi\u0161njoj RE:D konferenciji, jednom od vode\u0107ih regionalnih doga\u0111aja posve\u0107enih tr\u017ei\u0161tu nekretnina, odr\u017eanoj od 18. do 20. o\u017eujka 2025. u Hilton Conference &amp; Event Centru u Zagrebu. U sklopu panela &#8220;Od uskla\u0111enosti do utjecaja \u2013 evoluiraju\u0107a uloga ESG-a u nekretninama&#8221;, Dean Smolar, izvr\u0161ni direktor GBC Croatia, dao je sveobuhvatan pregled razvoja<a href=\"https:\/\/gbccroatia.org\/en\/30013\/\" class=\"more-link\"><span class=\"screen-reader-text\">GBC Croatia na RE:D konferenciji:  ESG kriteriji postaju klju\u010dni alat za integraciju odr\u017eivosti u poslovne strategije<\/span><\/a><\/p>\n","protected":false},"author":717,"featured_media":30066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-30017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-en"],"acf":{"photo_gallery":{"galerija":[[]],"logo1_slike":[[],[]],"logo2_slike":[[],[],[]],"logo3_slike":[[],[],[],[]],"logo4_slike":[[],[],[],[],[]],"logo5_slike":[[],[],[],[],[],[]],"logo6_slike":[[],[],[],[],[],[],[]],"logo7_slike":[[],[],[],[],[],[],[],[]],"logo8_slike":[[],[],[],[],[],[],[],[],[]],"logo9_slike":[[],[],[],[],[],[],[],[],[],[]],"logo10_slike":[[],[],[],[],[],[],[],[],[],[],[]],"logo11_slike":[[],[],[],[],[],[],[],[],[],[],[],[]],"logo12_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo13_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo14_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo15_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo16_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo17_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo18_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo19_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],"logo20_slike":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GBC Croatia na RE:D konferenciji: ESG kriteriji postaju klju\u010dni alat za integraciju odr\u017eivosti u poslovne strategije - Hrvatski savjet za zelenu gradnju<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbccroatia.org\/en\/30013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GBC Croatia na RE:D konferenciji: ESG kriteriji postaju klju\u010dni alat za integraciju odr\u017eivosti u poslovne strategije - Hrvatski savjet za zelenu gradnju\" \/>\n<meta property=\"og:description\" content=\"GBC Croatia sudjelovao je na ovogodi\u0161njoj RE:D konferenciji, jednom od vode\u0107ih regionalnih doga\u0111aja posve\u0107enih tr\u017ei\u0161tu nekretnina, odr\u017eanoj od 18. do 20. o\u017eujka 2025. u Hilton Conference &amp; Event Centru u Zagrebu. U sklopu panela &#8220;Od uskla\u0111enosti do utjecaja \u2013 evoluiraju\u0107a uloga ESG-a u nekretninama&#8221;, Dean Smolar, izvr\u0161ni direktor GBC Croatia, dao je sveobuhvatan pregled razvojaGBC Croatia na RE:D konferenciji: ESG kriteriji postaju klju\u010dni alat za integraciju odr\u017eivosti u poslovne strategije\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gbccroatia.org\/en\/30013\/\" \/>\n<meta property=\"og:site_name\" content=\"Hrvatski savjet za zelenu gradnju\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T12:39:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T13:56:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gbccroatia.org\/wp-content\/uploads\/2025\/03\/12_30_predavanje-7-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jelena.juricic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jelena.juricic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gbccroatia.org\/en\/30013\/\",\"url\":\"https:\/\/gbccroatia.org\/en\/30013\/\",\"name\":\"GBC Croatia na RE:D konferenciji: ESG kriteriji postaju klju\u010dni alat za integraciju odr\u017eivosti u poslovne strategije - 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